Week 5 – Personas


User Personas

Above provides two diagrams, the first being an overview of the interactive design processes and the second being a refined version of the prior into a user experience design model.

User Persona: Fictional users representative of our real users who we reference throughout our creative process to inform and validate our design and user experience. They represent the goals and behaviour of a hypothesised group of users, synthesised from data collected from users, including behaviour patterns, goals, skills, attitudes, and the environment or context with a few fictional details to make them realistic.

User Persona Breakdown:

  • Age
  • Sex
  • Occupation
  • Hobbies
  • Like/dislikes
  • Other details germane to the product such as;
    • Behaviour patterns
    • Goals
    • Skills
    • Attitudes
    • Their environment (or context)

When defining and developing personas, the questions that need to be addressed are:

  • What are the tasks your users are trying perform?
  • Are there different tasks for different personas?
  • Are the tasks you’re designing for, matching up with the user base your personas represent?
  • Is what we’re designing for, the middle, beginning or end of their task paths?
  • What devices are your personas likely to use
keepitusable. (n.d.). Personas: Why is it important to understand your users? Retrieved from https://www.keepitusable.com/blog/personas-why-is-it-important-to-understand-your-users/

Mental Models:

  • Illustrates how your user approaches a problem
  • Unveil the expectation of the users
  • Guides the interaction pattern you’re using

Artefact Personas:

  • Product Personality Questions:
    • If the interface were a person, what would she or he be like?
    • How would you expect users to react when they first view the product?
    • How would you describe this product to a friend?
    • How is the product different from competitive products?
    • Which celebrity (or car, movie etc.) is the product most like? Least like? Why?


Week five’s lecture pod broke down what a user persona is and how to go about making one through prompt questions, which really aided greatly in creating user personas for my project. During the wrap up of the lecture pod, Artefact Personas are addressed and they also provided an example of how someone else approached creating a personality for their project’s interactive which is the same method I used when creating mine for Assessment 2, proving to be extremely vital information.

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