Week 5 – Personas

Summary:

User Personas

Above provides two diagrams, the first being an overview of the interactive design processes and the second being a refined version of the prior into a user experience design model.

User Persona: Fictional users representative of our real users who we reference throughout our creative process to inform and validate our design and user experience. They represent the goals and behaviour of a hypothesised group of users, synthesised from data collected from users, including behaviour patterns, goals, skills, attitudes, and the environment or context with a few fictional details to make them realistic.

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