Precedent Presentation – Plastic Adrift

Link to site: http://plasticadrift.org/

What is the interactive about?

  • It addresses the issue of plastic litter within the ocean
  • The interactive is about demonstrating where floating debris in the ocean end up over a span of 10 years depending on what part of the ocean you click on

Who is it designed for? (Target Audience)

  • The website is designed for teens – adults as the interface is quite gimmicky while the information provided is in depth, informative and detailed
  • People interested in finding out more about ocean pollution

What knowledge does it assume of the target audience?

  • The colours indicated by the cluster communicate the severity in the amounts of debris (red = large amount / green = light amount)
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