Assessment 2 – Peer Review

Phase 2: The Logo

Aesthetics

Does the colour scheme of the title or logo work?

Lillian: Yes, because the colour scheme is consistent throughout and applied to the logo…8/10
Annabel:
Yes, I like the color combo of orange and blue, esp since the blue is muted…8/10

Does the font work?

Lillian: Yes, font works well. Especially for the title as the san serif font coincides with the white outlines in the logo…9/10
Annabel:
Yes, the font is slim and matches well with the logo aesthetic …9/10

Does the title have high visibility?

Lillian: The title works well with the colour scheme as the white works well with the orange background and can be clearly read…10/10
Annabel:
Yes it stands out against the dark blue…9/10

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Assessment 2 – Peer Review

Phase 1: The Interactive

Visual Design

Does the title design engage you?

Lillian: Relates to target audience…8/10
Annabel: Sounds dramatic and intense…7/10

Is the colour scheme of the project appropriate?

Lillian: Relates to ocean context…9/10
Annabel: Complimentary colours – suits context…9/10

Is the name distinctive, recognisable, attributable and memorable?

Lillian: It is not really memorable for your target audience…6/10
Annabel: It’s not really memorable but unique and original…7/10

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Assessment 2 – Moodboard/Sitemap/Wireframes

Task Description:

We were tasked with first creating a combined moodboard based on our two user personas, then to sitemap our website/app and lastly, creating wireframes of our key pages within our website/app.

User Personas Moodboard

Moodboard based on my two user personas

The moodboard above is based on my two user personas, the first of the two being a university student studying marine biology and the second being a zoologist. I used images that addressed the personas, their technological approach to the interactive, their locations, their occupation, and the issue they are wanting to learn more about.

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Precedent Presentation – Plastic Adrift

Link to site: http://plasticadrift.org/

What is the interactive about?

  • It addresses the issue of plastic litter within the ocean
  • The interactive is about demonstrating where floating debris in the ocean end up over a span of 10 years depending on what part of the ocean you click on

Who is it designed for? (Target Audience)

  • The website is designed for teens – adults as the interface is quite gimmicky while the information provided is in depth, informative and detailed
  • People interested in finding out more about ocean pollution

What knowledge does it assume of the target audience?

  • The colours indicated by the cluster communicate the severity in the amounts of debris (red = large amount / green = light amount)
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