Assessment 2 – Peer Review

Phase 2: The Logo

Aesthetics

Does the colour scheme of the title or logo work?

Lillian: Yes, because the colour scheme is consistent throughout and applied to the logo…8/10
Annabel:
Yes, I like the color combo of orange and blue, esp since the blue is muted…8/10

Does the font work?

Lillian: Yes, font works well. Especially for the title as the san serif font coincides with the white outlines in the logo…9/10
Annabel:
Yes, the font is slim and matches well with the logo aesthetic …9/10

Does the title have high visibility?

Lillian: The title works well with the colour scheme as the white works well with the orange background and can be clearly read…10/10
Annabel:
Yes it stands out against the dark blue…9/10

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Assessment 2 – Peer Review

Phase 1: The Interactive

Visual Design

Does the title design engage you?

Lillian: Relates to target audience…8/10
Annabel: Sounds dramatic and intense…7/10

Is the colour scheme of the project appropriate?

Lillian: Relates to ocean context…9/10
Annabel: Complimentary colours – suits context…9/10

Is the name distinctive, recognisable, attributable and memorable?

Lillian: It is not really memorable for your target audience…6/10
Annabel: It’s not really memorable but unique and original…7/10

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