Assessment 3 – Prototype Review

Quick Review

Visual Design

Colour Scheme

Annabel: Colours work well, I like the contrast between orange and blue…8/10
Lillian: Colours work well but I would suggest making the arrow brighter or lighter or bigger to make it more visible…8/10

Logo and brand elements

Annabel: Looks corporate very nice…7/10
Lillian: Very professional and suitable for target audience…8/10

Typography: Size, style and layout

Annabel: Typography works well together and suits the design…8/10
Lillian: Typography suits layout body text could be a bit bigger…8/10

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Assessment 2 – Peer Review

Phase 2: The Logo

After receiving feedback from my tutor after Assessment 2, he suggested I try out a variant of the logo that only used one colour. I experimented with logos that used purely orange tones and purely blue tones and found that the blue variant was more attractive. After comparing the monochrome logo with my original logo, I felt as though it was drowned out by the heavy use of blue in my interactive’s colour scheme and decided to stick with the original as the orange helps it pop more.

Aesthetics

Does the colour scheme of the title or logo work?

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Assessment 2 – Peer Review

Phase 1: The Interactive

Visual Design

Does the title design engage you?

Lillian: Relates to target audience…8/10
Annabel: Sounds dramatic and intense…7/10

Is the colour scheme of the project appropriate?

Lillian: Relates to ocean context…9/10
Annabel: Complimentary colours – suits context…9/10

Is the name distinctive, recognisable, attributable and memorable?

Lillian: It is not really memorable for your target audience…6/10
Annabel: It’s not really memorable but unique and original…7/10

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Assessment 2 – Peer Feedback

Task Description

We were asked to review each other’s project ideas in groups of three and provide opinions on the positives and negatives while offering useful suggestions.

Project Idea (summarised)

To create an instructional interactive website that educates users about the cause and effect overfishing has on the marine environment (areas include decline in commercial/non commercial species’ population, unbalanced ecosystem & fishing industry) for adults ranging from the ages of 20-40. This would be done via an interactive that showcases a simulated marine environment where users can engage by clicking any section that represent a key area overfishing affects, prompting a pop-up that provides an in-depth explanation about said area, for e.g. clicking on the boat will prompt a pop up explaining how overfishing effects the fishing industry or clicking on the net below the boat would prompt a pop-up informing users about commercial and non-commercial species’ population/treatment.

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