My interactive’s main user flow is completing the interactive itself. Anything located within the header (“More Info…” & “Find Us”), the “Learn More” button and the interactive features all serve as optional choices, deeming them as alternative user flow routes.
After receiving feedback from my tutor after Assessment 2, he suggested I try out a variant of the logo that only used one colour. I experimented with logos that used purely orange tones and purely blue tones and found that the blue variant was more attractive. After comparing the monochrome logo with my original logo, I felt as though it was drowned out by the heavy use of blue in my interactive’s colour scheme and decided to stick with the original as the orange helps it pop more.
We were tasked with first creating a combined moodboard based on our two user personas, then to sitemap our website/app and lastly, creating wireframes of our key pages within our website/app.
User Personas Moodboard
The moodboard above is based on my two user personas, the first of the two being a university student studying marine biology and the second being a zoologist. I used images that addressed the personas, their technological approach to the interactive, their locations, their occupation, and the issue they are wanting to learn more about.
Above provides two diagrams, the first being an overview of the interactive design processes and the second being a refined version of the prior into a user experience design model.
User Persona: Fictional users representative of our real users who we reference throughout our creative process to inform and validate our design and user experience. They represent the goals and behaviour of a hypothesised group of users, synthesised from data collected from users, including behaviour patterns, goals, skills, attitudes, and the environment or context with a few fictional details to make them realistic.