Assessment 2 – Peer Review

Phase 2: The Logo

Aesthetics

Does the colour scheme of the title or logo work?

Lillian: Yes, because the colour scheme is consistent throughout and applied to the logo…8/10
Annabel:
Yes, I like the color combo of orange and blue, esp since the blue is muted…8/10

Does the font work?

Lillian: Yes, font works well. Especially for the title as the san serif font coincides with the white outlines in the logo…9/10
Annabel:
Yes, the font is slim and matches well with the logo aesthetic …9/10

Does the title have high visibility?

Lillian: The title works well with the colour scheme as the white works well with the orange background and can be clearly read…10/10
Annabel:
Yes it stands out against the dark blue…9/10

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Assessment 2 – Peer Review

Phase 1: The Interactive

Visual Design

Does the title design engage you?

Lillian: Relates to target audience…8/10
Annabel: Sounds dramatic and intense…7/10

Is the colour scheme of the project appropriate?

Lillian: Relates to ocean context…9/10
Annabel: Complimentary colours – suits context…9/10

Is the name distinctive, recognisable, attributable and memorable?

Lillian: It is not really memorable for your target audience…6/10
Annabel: It’s not really memorable but unique and original…7/10

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Week 7 – User Interface Visual Design Patterns

Summary:

User Experience VS User Interface

User Experience VS User Interface
  • UI Design is the connection between the user and the experience, the first impression and the lasting impression that either makes a website familiar and helpful or forgettable and annoying
  • Good UI Design should strive for a balance between aesthetics and effortless interactivity, well designed interfaces should guide the user through the experience
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Week 6 – User Scenario

Summary:

What are User Scenarios?

  • The stories that your personas act out
  • Thoughts and exercises, in which you predict how different users will interact with your website in a given situation in order to complete a given goal
  • Let you understand what your future users will look for when trying to complete tasks on your site
  • Provides visual representation of your problem when a user fails to perform the task to solve later
  • Allows you to test your site structure before it’s fully developed ad isolate problems before they become problems
  • They should outline the Who, What, Where, When, Why and How?
Example of user scenario mapping with posted notes
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Assessment 2 – Moodboard/Sitemap/Wireframes

Task Description:

We were tasked with first creating a combined moodboard based on our two user personas, then to sitemap our website/app and lastly, creating wireframes of our key pages within our website/app.

User Personas Moodboard

Moodboard based on my two user personas

The moodboard above is based on my two user personas, the first of the two being a university student studying marine biology and the second being a zoologist. I used images that addressed the personas, their technological approach to the interactive, their locations, their occupation, and the issue they are wanting to learn more about.

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Week 5 – Personas

Summary:

User Personas

Above provides two diagrams, the first being an overview of the interactive design processes and the second being a refined version of the prior into a user experience design model.

User Persona: Fictional users representative of our real users who we reference throughout our creative process to inform and validate our design and user experience. They represent the goals and behaviour of a hypothesised group of users, synthesised from data collected from users, including behaviour patterns, goals, skills, attitudes, and the environment or context with a few fictional details to make them realistic.

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