Assessment 2 – Moodboard/Sitemap/Wireframes

Task Description:

We were tasked with first creating a combined moodboard based on our two user personas, then to sitemap our website/app and lastly, creating wireframes of our key pages within our website/app.

User Personas Moodboard

Moodboard based on my two user personas

The moodboard above is based on my two user personas, the first of the two being a university student studying marine biology and the second being a zoologist. I used images that addressed the personas, their technological approach to the interactive, their locations, their occupation, and the issue they are wanting to learn more about.

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Week 5 – Personas

Summary:

User Personas

Above provides two diagrams, the first being an overview of the interactive design processes and the second being a refined version of the prior into a user experience design model.

User Persona: Fictional users representative of our real users who we reference throughout our creative process to inform and validate our design and user experience. They represent the goals and behaviour of a hypothesised group of users, synthesised from data collected from users, including behaviour patterns, goals, skills, attitudes, and the environment or context with a few fictional details to make them realistic.

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Precedent Presentation – Plastic Adrift

Link to site: http://plasticadrift.org/

What is the interactive about?

  • It addresses the issue of plastic litter within the ocean
  • The interactive is about demonstrating where floating debris in the ocean end up over a span of 10 years depending on what part of the ocean you click on

Who is it designed for? (Target Audience)

  • The website is designed for teens – adults as the interface is quite gimmicky while the information provided is in depth, informative and detailed
  • People interested in finding out more about ocean pollution

What knowledge does it assume of the target audience?

  • The colours indicated by the cluster communicate the severity in the amounts of debris (red = large amount / green = light amount)
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