Phase 1: The Interactive
Does the title design engage you?
Lillian: Relates to target audience…8/10
Annabel: Sounds dramatic and intense…7/10
Is the colour scheme of the project appropriate?
Lillian: Relates to ocean context…9/10
Annabel: Complimentary colours – suits context…9/10
Is the name distinctive, recognisable, attributable and memorable?
Lillian: It is not really memorable for your target audience…6/10
Annabel: It’s not really memorable but unique and original…7/10