Phase 1: The Interactive
Does the title design engage you?
Lillian: Relates to target audience…8/10
Annabel: Sounds dramatic and intense…7/10
Is the colour scheme of the project appropriate?
Lillian: Relates to ocean context…9/10
Annabel: Complimentary colours – suits context…9/10
Is the name distinctive, recognisable, attributable and memorable?
Lillian: It is not really memorable for your target audience…6/10
Annabel: It’s not really memorable but unique and original…7/10
Is the typography consistent?
Lillian: Suitable for interactive…9/10
Annabel: Typefaces work well together, Aileron font is easily readable …9/10
Visual design: Is it visually appealing?
Lillian: Unique style and creative…10/10
Annabel: Suits target audience with vibrant colours and graphics…10/10
What is your opinion on the logo design?
Lillian: Relatable to the environmental issue…8/10
Annabel: I like the concept of the fish and death…7/10
What one word would you use to describe the personality of the design?
Does the interactive allow you to understand something you didn’t know before? Does it help you learn or do something?
Lillian: Allows users to engage in information in a creative way…10/10
Annabel: Unique way of displaying and teaching information…10/10
Is there enough interactivity planned? Or do you need more information about the prototype?
Lillian: Information is explained well…9/10
Annabel: It is explained well…10/10