Phase 2: The Logo
Does the colour scheme of the title or logo work?
Lillian: Yes, because the colour scheme is consistent throughout and applied to the logo…8/10
Annabel: Yes, I like the color combo of orange and blue, esp since the blue is muted…8/10
Does the font work?
Lillian: Yes, font works well. Especially for the title as the san serif font coincides with the white outlines in the logo…9/10
Annabel: Yes, the font is slim and matches well with the logo aesthetic …9/10
Does the title have high visibility?
Lillian: The title works well with the colour scheme as the white works well with the orange background and can be clearly read…10/10
Annabel: Yes it stands out against the dark blue…9/10
Is the title distinctive, recognisable, attributable and memorable?
Lillian: The title is distinctive however, not sure it is going to be memorable for the specific audience you are targeting…7/10
Annabel: The title is unique but it may not be the most memorable…8/10
Is the title scalable-readily identifiable even as at very small size?
Lillian: Yes you have shown the different sized fonts well and at any scale the content can be read clearly…10/10
Annabel: Yes the title would be identifiable scaled small, however the logo may be harder to see?…8/10
What one word would you use to describe the personality of the design?
Does the title design reflect the project?
Lillian: Yes, It represents the project theme especially when the title is next to the logo it’s able to identify the topic…9/10
Annabel: Yes the colour scheme works well for the target audience and the logo’s idea incorporates the message of the interactive…10/10
Is the concept of the title easy to identify?
Lillian: Yes, it states the concept that it will be addressing…10/10
Is the title design timeless?
Lillian: Yes, it is planned out well…9/10
Annabel: The simpleness of the logo makes it timeless, doesn’t involve trends…9/10