Thoughts and exercises, in which you predict how different users will interact with your website in a given situation in order to complete a given goal
Let you understand what your future users will look for when trying to complete tasks on your site
Provides visual representation of your problem when a user fails to perform the task to solve later
Allows you to test your site structure before it’s fully developed and isolate problems before they become problems
They should outline the Who, What, Where, When, Why and How?
Overview of the interactive media design processes
User experience design model
Above provides two diagrams, the first being an overview of the interactive design processes and the second being a refined version of the prior into a user experience design model.
User Persona: Fictional users representative of our real users who we reference throughout our creative process to inform and validate our design and user experience. They represent the goals and behaviour of a hypothesised group of users, synthesised from data collected from users, including behaviour patterns, goals, skills, attitudes, and the environment or context with a few fictional details to make them realistic.
We were asked to first create a moodboard based on “Dave Smith’s” user persona (see below) and then create two of our own user personas based on the target audience we chose for Assessment 2.
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